May 16, 2008
“I’m sorry, I can’t hear you over the sound of how awesome I am.”
“I’m sorry, I can’t hear you over the sound of how awesome I am.”
“ Intuition is reason in a hurry
Holbrook Jackson
May 15, 2008
“ If everyone is thinking alike, someone isn’t thinking.
General George S. Patton
Brands Punk'd By Social Media
“A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant.”
Agency Leadership Advice
“No matter how much time you spend thinking about, worrying about, focusing on, questioning the value of, and evaluating people, it won’t be enough, he said. People are the only thing that matters, and the only thing you should think about, because when that part is right, everything else works.”

The Steps

1. Identify your target audience.
2. Illustrate their pain emotionally.
3. State clearly how you ease their pain.
4. Give your credentials and proof.
5. Explain your uniqueness.
6. Provide details and examples.
7. Tell the customer how to get started
Fascinating presentation about how ants are so organized with so little communication.
“ Someone may beat me, but he’s going to have to bleed to do it.
Steve Prefontaine
“ Champions do not become champions when they win the event, but in the hours, weeks, months and years they spend preparing for it.
T. Alan Armstrong
Participant Media: Saving the World through Entertainment
Why aren’t there more companies like this in the world?